BASHO Email
BASHO Email is an
attempt to gain the attention of a prospective lead via personalized emails so
as to arrange a meeting with them. It is not meant to be super-scalable but
when done right, it lets you achieve a steady jump in your email response rates
and a total number of booked meetings. It is always great to call a prospect
but if time restricts you, then BASHO email is your go-to solution.
There are many reasons
to implement BASHO email. Firstly, to increase the conversion rate by 60% to
80%. As people tend to open personalized emails, BASHO emails do the work for
you if done right. Secondly, it can be used to reach high-value accounts like
that of a leading CEO. Thirdly, it is easy and does not require any special
training to set strategies. Find any point that can create a way to reach out
to prospects in a more personalized way.
BASHO emails can be
used for more than sales. For example, marketers and bloggers can use BASHO
emails for collaborative initiatives, for guest blogging and much more.
BASHO emails can be
created using three simple ways. First, start off by scanning social sources to
find out what you can do about the lead. Then highlight and use this data to
connect with the lead. Lastly, draft an email that feels more personalized to
the lead.
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