Bounce Rate

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Bounce rate is an internet marketing term that is used in web traffic analysis which represents the percentage of users visiting a website and then leaves or bounce rather than continuing browsing the website. It is calculated by counting the number of single web page visits by a user and divides it by the total number of visits.

Bounce rate (in percentage) = Number of visits in a single page by a user / Total visits to the website

Bounce rates are helpful in determining the effectiveness or the performance of an entry or landing web page in generating interest of users. The web page that has a low bounce rate means that it is effectively causing visitors or users to view other pages of that website.

High bounce rates indicate that the website is performing ineffectively without attracting the interests of visitors. They usually visit an entry page and leave.
Interpreting bounce rate measure should be relevant to the business objectives of a website and also its definitions of conversions. An average bounce rate for e-commerce websites is around 60% with the best performers operating at an average bounce rate of 36%.

Rajagiri Centre for Business Studies, the top-listed business schools in Kerala offers you various post graduation course like MBA, MHRM, PGDM, IMBA etc. Located at Kakkanad, this top business schools in Kochi Kerala offers you unmatched infrastructure facilities, learning programs, better hostel facilities and top placement assistance to its students. Rated as the best MBA colleges in Kochi  Rajagiri promising you a better career and bright future. So if you are planning for the Best MBA program in Kochi, Kerala, then RCBS is the right choice for you.

To Know More  https://rcbs.rajagiri.edu/


Location: Kerala, India

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