Conversion Rate Optimization

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Conversion optimization aka Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers by taking any desired action on a webpage. Online CRO was born out of the need of e-commerce marketers to improve the performance of their website in the aftermath of the dotcom bubble.

Internet marketers produced measurables to improve website user experience due to the growth of competition in the early 2000s. And in 2004, new tools for experimenting website design and content variations were developed to determine which one performs best. This form of optimization increased in 2007 with the introduction of Google Website Optimizer which was a free tool. As per the study conducted in 2014, the majority of the respondents considered CRO as a crucial system for their overall digital marketing strategy.

CRO seeks to increase the number of visitors to a website that takes a specific desired action like submitting a web form, making a purchase, signing up for a trial, subscribing to newsletter, etc.) by testing alternate versions of a page/process methodically. Some test methods like split testing aka A/B testing, enables monitoring headlines, copy, images, content and other elements which helps in converting visitors into customers.

CRO consists of data collection and processing, hypothesis, optimizing goals, making real-time decisions and conducting statistical learning.

The benefits of CRO for SEO is to improve customer insights, better ROI, scalability and user experience, and enhanced trust.

Rajagiri Centre for Business Studies the top B schools in Kochi presents a choice of post graduation courses such as MBA, IMBA, PGDM etc. Rated as the best business schools in Kerala Rajagiri Business School imparts quality education at its best to the students. Looking for the best MBA colleges in Kochi to pursue your higher education, RCBS is the right choice for you.

To Know More Rajagiri Business Schools Kochi Kerala


Location: Kerala, India

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