Digital Asset Management

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Digital Asset Management (DAM) is referred to the process of the content management system (CMS)that stores and manages rich media or digital data like photos, music, video, animations, podcasts and other multimedia content and also managing its digital rights and permissions.

It involves creating an archive, developing an infrastructure to preserve and manage the digital assets of a business and search functionality that allows its end users to identify, locate and retrieve an asset. Digital asset are those assets managed and stored in a digital format detailed by its metadata describing asset content, means of encoding, ownership and access rights.

In simple words, DAM is a group of database records that contains metadata explaining the file name, its format and details regarding its content and usage. This can be used to create and manage database and helps a business to store rich media cost-effectively.

DAM is categorized into many- brand asset management, library asset management, production asset management and so on.

Software tools used for digital media management are widely used by publishing agents and media hubs who has a particular interest to retail sales companies that have a customer-facing website. The software used for DAM provides access to digital media any time at any place while ensuring quick implementation and easier integration.

About RCBS: RCBS is popular as one of the best MBA colleges in Kerala located where you can choose your long term career. Rajagiri Centre for Business Studies Kochi offers post graduation courses MBA, IMBA, MHRM, PGDM etc. Grab your Admission at RCBS one of the best business schools in Kerala.

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