Hawthorne Effect

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Hawthorne effect, also known as observer effect, is referred to a type of reaction in which people modify an aspect of their behaviour in response to their awareness of being observed.

From an original research conducted at the Hawthorne Works in Illinois focused on work structure changes like working hours and break times and was initially interpreted by Elton Mayo and others. As per the interpretation paying attention to the needs of all workers would improve productivity. Later on, the interpretations done by Landsberger showed that the novelty of being research subjects and the increase in attention to workers from such researches might lead to certain temporary increases in their productivity. This productivity gain is linked to a motivational effect due to the interest shown in the workers and this interpretation was called as the Hawthorne effect.

For example, if a person who is conducting an experiment were to ask the subject about the number of times he has heard the word “Stop” in the previous week, the subject might respond as three or four times. But if the subject is asked the same question the next week he would probably say that he have heard the word from several other sources like neighbors, family, mobile, TV, etc.

In such situations, the outcome of the result does not mean that the instance of hearing “Stop” suddenly rose from one week to the following week and so on. But a much more reasonable conclusion is that the subject was paying more attention to the word in the second week after recognizing the attention he was receiving.

Rajagiri Centre for Business Studies, top business schools in Kochi is located in the IT hub of Kochi at Kakkanad. With well experienced faculty and world-class infrastructure RCBS, business schools in Kerala give pathways to success for its students. Planning for doing MBA in Kerala, then RCBS, best MBA colleges in Kochi is the right choice for you.

  To Know More  https://rcbs.rajagiri.edu/


Location: Kerala, India

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