Top-of-Mind Awareness

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Top-of-mind awareness (TOMA) refers to a technique to measure how well brands rank in the minds of consumers. It is an important concept in consumer behavior, marketing communications and research.

In Marketing Metrics, it is defined as the first brand that comes to the mind when a customer is asked an unprompted question about a category. The percentage of customers for whom a given brand is in their top of the mind can be measured.

Top-of-mind awareness is more often defined as the most remembered or recalled brand names. It is a special form of brand awareness built by companies through media exposure via media like Internet, radio, newspapers, magazines, television and social media.

In a survey conducted among nearly 200 senior marketing managers, 50% from the total responded that they found top-of-mind metric very useful.

Top-of-mind can be achieved through social media by targeting a niche group of customers and then building brand awareness with regular communication. Then the brand seeks and shares feedback from customers and those who regularly depend on your business, based on their frequency, are rewarded to achieve TOMA.

Rajagiri Business School Kochi is one of the best Management Institutions in India, business schools in Kerala, offers a choice of post-graduation courses like MBA, MHRM, PGDM etc, promising a better career and future. Rated as the b schools in Kerala Rajagiri offers you a serene environment, better hostel facilities, improved learning infrastructures, top placements etc. RCBS, Rajagiri Centre for Business Studies, MBA colleges in Kerala, perfectly paving a new way to success.


To know more and admissions, visit: Rajagiri Business School Kochi Kerala


Location: Kerala, India

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