Niche Market

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A niche market is the subset of a market in which a specific product is focused on. It defines the product features that aim at satisfying specific market needs, price range, production quality and demographics of the targeted audience. It is considered as a small market segment.

Every product cannot be categorized by its market niche. It is highly specialized and aims in the survival of the firm among various competitors.

Established companies like Hewlett-Packard also create products for different niches like the all-in-one machine for printing, faxing and scanning manufactured targeting home office niche.

Product vendors and other trade businesses are referred to as mainstream providers or otherwise narrow demographics niche market providers which are colloquially shortened to niche market providers.

Marketing a product or service to a niche is much easier when compared to that of a broad market since a niche has more elements in common be it in terms of needs, wants or preferences. For example, selling handbags is a huge market and within it there are students who want bags to carry their books, working lady for carrying documents and so on. By understanding the needs of each niche, it can be used during the process of your marketing and thus, the chances for attracting buyers are more.

Common ways to define a niche can be based on its price like high, moderate, discount; demographic bases like gender, age, income level; quality level like premium, high, low; interests; and geographic factors or a location.

Rajagiri Centre for Business Studies the best business schools in Kerala offers you various post graduation course like MBA, MHRM, PGDM, IMBA etc. Located at Kakkanad, near the IT hub this top business schools in Kochi offers you unmatched infrastructure facilities, learning programs, better hostel facilities and top placement assistance to its students. Rated as the best MBA colleges in Kochi  RCBS imparts quality education at its best to its students.

To Know More Rajagiri Business Schools Kochi Kerala

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Affiliate Marketing

Total Quality Management (TQM)

Deming Cycle

Customer Acquisition Cost (CAC)


Location: Kerala, India

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